The technological innovation known as software-defined wide area networking (SD-WAN) is causing quite a stir in the cable industry. Cable companies are racing to add this option to their featured products, because businesses are expected to implement it in droves. This option for network technology offers the ability to quickly connect new locations in a multi-branch enterprise and increase flexibility while realizing cost savings.
SD-WAN is an exciting technology because it can be deployed quickly in a new location. For enterprises that are expanding and creating new branches, the promise of getting online quickly through SD-WAN supports business goals. In addition, SD-WAN has the ability to route traffic to the internet in ways that prioritize mission-critical information.
A golden opportunity: The introduction of SD-WAN presents potential for rapid growth among cable providers. Cable companies are eager to provide SD-WAN as a way to augment or eventually replace Multiprotocol Label Switching (MPLS) with a more affordable and flexible option. This gives cable companies a means to move up in the market by servicing large enterprises and multiple-location companies.
Options for cable providers: There are numerous ways for cable companies to capture part of the SD-WAN market. Some will become providers of SD-WAN, but others will choose to become resellers of the technology. Some may make a big investment in SD-WAN by creating a customized, proprietary SD-WAN solution that is bundled with other business services, such as Gigabit Internet and security.
SD-WAN also gives some cable providers a way to show that they can use their coaxial connections for Gigabit Internet, and aren’t limited to fiber alone. Multiple system operators (MSOs) can capture part of the SD-WAN market, even if they aren’t an enterprise’s primary service provider. There will be many SD-WAN related products launched that cable providers will be able to support with their services.
A hybrid transition: SD-WAN is unlikely to replace MPLS in most situations, but will, instead, augment the current network solution as a way to optimize internet traffic and provide the ability for expanding businesses to get a new brand up and running quickly. In most situations, enterprises will employ a hybrid approach to their wide area network, with both MPLS and SD-WAN technologies used simultaneously.
If you’re a cable provider hoping to learn more about the opportunities expected from SD-WAN, talk with Innovative Business Solutions. We can help you determine the right role for your company in capturing the potential for offering SD-WAN with your other business services.