But the Price Tag is Bigger!
Much of the misperception starts with one key point: Ring Central’s costs. The numbers on the price tags are indeed bigger than many common alternatives. That’s where a lot of telecom agents think that even offering the solution is a great way to lose a sale.
So how can Ring Central be cheaper than you think, when the price tag is clearly elevated? It’s all about just one point that often goes unconsidered.
It’s All About Value
Ring Central’s price tags may seem be bigger, but there are benefits that justify the costs.
- Unified Communications as a Service (UCaaS) is VoIP, VoIP is not UCaaS. A unified communications as a service (UCaaS) system like Ring Central’s offers an array of tools, which includes voice over Internet protocol (VoIP) among others like conferencing, messaging, video calling and more. A system that includes several tools for a higher price than a system that only offers one has new value.
- Third party integration. UCaaS systems readily integrate into mobile and desktop apps to add further capability. The advantage of having easy means of making contact with others from a customer relationship management (CRM) app or the like is a time saver, and a cost saver.
- Revenue driving. UCaaS isn’t about just cost savings. It can even be a revenue driver. Some examples where it helps are: using promotional text messages to current customers, encouraging sales, or allowing sales people to screen share in the moment with prospective clients.
- Vendor simplification. A simpler system costs less to manage. If something goes wrong in a multi-vendor system, the part that went wrong has to be identified so its vendor can be contacted. In a simplified one-vendor system, if anything goes wrong anywhere, only one vendor needs to be contacted.
Higher Price Now, Lower Costs Later
Sticker shock can be a risk when talking Ring Central. When considered the long run, however, the higher price represents better value. Simplified systems, cost savings and revenue-driving are all on hand.
Best of all, with a UCaaS approach, all those tools that were formerly an individual cost are now offered in one package. That means one bill. Along with all its other benefits, UCaaS is a powerful bill consolidation tool!
So when you’re offering Ring Central options through Innovative Business Solutions, remember: the best way to fight a price objection is to show the value of the total solution is greater than the value of the cash being held.