by Jed Kenzy
If you’re looking to become the go-to for small to mid-sized business (SMB) technology needs, consider a bundle of technologies that the SMB can’t refuse. Made up of five brands – Comcast / Spectrum for primary connectivity, ViaSat for backup connectivity, Big Leaf, Pax 8, and Ring Central – this bundle enables you to deliver on connectivity, backup, cloud services, hosted voice, and SD-WAN. Installing this type of package in an SMB will make you its main source for all technology needs.
While some partners are quick to overlook SMBs due to their sheer number and deal-size, doing so is a mistake. There is money to be made in the small deals. If your customers are buying solutions from you such as UCaaS from Ring Central, there lies an opportunity to start selling additional solutions as part of a package. SMBs are going to consume these products either way, therefore, why shouldn’t you be the one to sell to them? If you fail to ask your customers questions about their needs, discover what addresses their pain, and provide the solution, someone else will.
At Innovative, we specialize in SMB bundles. And we’re not just specialists in the above-mentioned five brands – we also use them. Discover how each brand makes up a critical part of this new bundle.
For small businesses in need of reliable primary internet, we recommend cable companies such as Comcast, Spectrum, Cox and Altice as they offer numerous opportunities that are often overlooked or not discovered by partners. Aside from the price-performance advantage, one of the undervalued points unique to cable is the pre-sale site survey. Cable companies also resolve any connectivity issues. Whether issues lie with the data center-to-data center connection, large distributed enterprises, or fully-meshed network across 100 sites, cable has the solution.
Although some might think satellite solutions are old school, they’re most definitely not. In fact, ViaSat gives customers an effective way to get diversity in their internet connectivity. We’ve found that distributed enterprises use this service every day. With higher speed, availability, 3 to 5-day installation, and better pricing than you’re typical satellite internet, ViaSat delivers a solution that is far from your grandma’s satellite.
Offering SD-WAN and load balancing, Big Leaf pings both circuits every couple of milliseconds and then chooses the best path that can deliver the content over the SMB’s network. Additionally, its “Cloud-first SD-WAN” solution enables partners to devise successful cloud strategies that result in saving customers money and taking advantage of cost-effective bandwidth solutions.
The leader in cloud distribution, Pax 8 helps agents sell cloud services by providing “Cloud Wingmen” – a team of people that helps work with customers. It offers powerful tools (such as Pax8 Stax) that provide seamless delivery of cloud services and empower partners to expand their offerings. In fact, Pax8 Stax drives profitability through security programs, continuity providers, infrastructure tools, and productivity software such as Office 365.
Providing tools like Glip, RingCentral Meetings, and file sharing and collaboration is what makes Ring Central unique. Ring Central strives to facilitate the challenges posed by a distributed workforce that is in constant need of seamless communication. It offers voice, text, web meetings, and collaboration across various locations and devices, making its services the perfect solution for your customers’ essential business needs.
Ready to Take Advantage of Innovative’s Bundle?
If you’re ready to start selling solutions as part of a package, consider Innovative’s bundled providers. We’ll make it easier for you to provide the solutions that your customers need. With services including connectivity, backup, cloud services, hosted voice, and SD-WAN, we’ll help make you the go-to resource for all your customers’ technology needs. Contact Innovative today to get started.