Agent, you have a hard job. You have to convince a wide range of businesses that you’re sufficiently trustworthy to offer managed services and technology that those businesses will rely on for everyday operation. When a cyber security breach strikes—and you know it’s a matter of “when,” not “if”—all that time and effort you put into building trust is in jeopardy. So what can you do to save that trust?
What You Need to Do When a Cyber Security Breach Strikes
A few basic strategies will improve your odds of keeping clients when a cyber security breach hits.
Notify the clients. Telling clients as quickly as possible not only allows them to make plans accordingly, but it improves your own perception. You’re helping them meet legal reporting requirements as well, demonstrating that you have their best interests at heart.
Gather the details. Details will be valuable in building the necessary reports for legal and regulatory reasons, so get as many as possible. They also help protect against future problems, so even if you have to hire outside help in data breach forensics, it’s worth it. Those details are priceless.
Gauge the response. Those details from the earlier step will also help you frame your response to clients. Knowing what data was affected by a breach allows you to understand what kind of response to use based on what potential use the data had. Anything that might be used to impact clients’ customers’ credit—like credit card data—can be addressed by offering free credit monitoring services.
Fix the problem. There’s one last problem here, and it’s a big one: customer perception. A Gemalto study says that 70% of consumers will stop doing business with a company that’s suffered a data breach. That not only applies to your clients, but to their customers as well. The answer: bury the problem in details. Explain the new processes you’ve undertaken to prevent future problems, and so on, to make it clear you aren’t a threat to the bottom line.
What to Do About Cyber Security Breaches Before They Hit
Cyber security breaches are the new normal, and that means you need to be ready in advance. When you need some extra help getting ready, get in touch with us at Innovative Business Solutions. Since we’re a master agent, with direct partnerships in some of the world’s leaders in cable, hosted voice, and more, we’ve got the range of solutions you’ll need to take on breaches at their worst. So get ready for that next attack before it happens by dropping us a line to get started.