The Internet of Things (IoT) is disruptive technology that makes it easier for companies to collect data, monitor machines, and provide up-to-date information to their systems by implanting sensors into devices. Many enterprises have launched fleets of IoT devices, which can introduce more complex security concerns for corporations.
The number of devices connected through different points to the cloud creates additional points of vulnerability for companies. When the IoT enters the home, security becomes an issue — and consumers have begun to wonder exactly where the limit should be on how companies collect information.
Big data offers some great benefits to consumers, including the ability to anticipate their next need before the consumer knows they have that need, or the ability to detect a critical health problem and send an alert based on information gathered through wearable technology. Home automation services are another convenience, giving consumers the option to change the temperature of their home while they’re sitting at their desk at work.
For all the benefits the IoT offers to consumers, there can be a few drawbacks to letting companies know where you are, what preferences you have, and every detail of your cardiovascular and digestive system. Providing all this information through devices and their sensors can leave individuals a bit vulnerable.
As a result, consumers are beginning to influence the privacy rules of the IoT — particularly those devices that enter homes. For instance, personal assistants are convenient for a lot of reasons, including providing up-to-the-minute weather updates and scheduling appointments. But when it comes to simply overhearing your everyday life and conversations, consumers are a bit wary of a device that’s always listening.
Consumers are pushing for a shift in how much information companies can collect about them, and for what purposes. They are also, as always, able to vote with their dollars and choose organizations based on their transparency with Big Data and the clarity of the privacy terms they offer their customers.
At the same time, consumers are demanding that personal home assistants come with an “off” button so that the microphone can be disabled. They also want companies to state exactly what the data gathered will be used for, and are beginning to get more savvy about encrypting their own data to prevent companies from harvesting it.
As the IoT grows and affects more consumers, expect that they will be pushing back a bit to drive the monitoring of data collection. Enterprises will have the opportunity to win the trust of consumers by offering transparent practices and ensuring that data collected is used in a limited capacity.
To learn more about disruptive technology like the IoT, make an appointment with an Innovative Business Solutions representative. We look forward to the opportunity to talk about your business and how big data and other influences in the current technology landscape are shaping your policies and IT needs.