Resellers should always be on the lookout for new opportunities to provide services and goods to customers. The benefits of such policy range from the obvious to the subtle, and for resellers selling UCaaS, or unified communications as a service, this presents one of the biggest new opportunities that’s come around in some time.
What You Can Get Out of Selling UCaaS
While it may seem like a challenge to start selling UCaaS, there are plenty of reasons to start.
Get in on a major market. Cavell Group figures reveal that just the European cloud communications market grew by 25.8% last year. That’s before factoring in the North American and Asian-Pacific markets. That means a lot of firms out there haven’t yet found the benefit of UCaaS, which translates to plenty of targets to sell to.
Get a foot in the door. Offering a comparatively new technology to customers opens up other possibilities as well. Look for complementary goods and services. If you’re selling UCaaS, you have other possibilities to consider as well, like contact center as a service (CCaaS) or some of the various hardware endpoints like softphones that give UCaaS a little extra convenience and usability.
Improve your own image. It’s one thing to be “that guy selling something.” It’s another thing entirely to be “that guy we talk to when things go wrong.” Offering the widest range of services and goods allows you to step up your offerings, and be ready with a new item to help fill in the gaps in some company’s operations. Knowing how UCaaS can help improve a company’s operations is great, but knowing that a company’s profitability can be improved or a major loss point can be solved with it is even better.
Beat the tech failing. Many channel partners and other resellers aren’t even offering UCaaS because they fear not being sufficiently technologically adept to make those sales. This represents an enormous opportunity for those who can be that adept, because the ground is still comparatively untraveled. There’s still low-hanging fruit to be had.
What to Do When You’re Ready to Start Selling UCaaS
If you’re ready to start selling UCaaS to your current customer base — or to new customers altogether — there are a lot of reasons to begin right now. Nothing good ever starts in a vacuum, though, so to offer this new technological muscle, drop us a line at Innovative Business Solutions. With a wide range of connections to other VARs and resellers, as well as telecom agents and others, we can help get you access to the UCaaS services your current clients will love, and the kind that means real added value for you.