The great thing about being a cloud service provider (CSP) is that there are so many potential customers interested in your services. Whether they’ve already got a CSP on hand and they’re looking to make a change, or they’ve never made the move to cloud, the whole situation is great for CSPs who want to make sales. Conversely, thanks to that enormous market, there are a lot of competitors looking to get in on the action as well. That means a CSP needs to distinguish itself in the field. Thankfully, the distinguished CSP may be just one key addition away thanks to software-defined wide-area networking (SD-WAN).
How Can a CSP Use SD-WAN to Reach Customers?
SD-WAN brings several options to CSPs that allow it to distinguish itself.
Start simple. A CSP can start out simply in the SD-WAN field, offering several different transport infrastructures along with its own multiprotocol label switching (MPLS) network. Once that proves effective, upgrades are available from there, including secured SD-WAN and beyond. This allows a company to space out potentially costly upgrades and make it better fit available resources.
Take advantage of current interest. An Axians study noted that 62% of responding network managers believe that their company would be more profitable if it embraced new technology. That’s a market in the making, and bringing in SD-WAN to offer new services to end users can help take advantage of it.
Point out SD-WAN’s potential improvements. One great new advance in SD-WAN is Application Aware SD-WAN, which can not only learn about its environment, but optimize itself accordingly. For example, a night security guard watching Netflix at work won’t bog down the WAN for business-critical applications, as the higher-priority traffic can take precedence. CSPs can illustrate these constant improvements in SD-WAN for customers.
Take note of cost savings. By turning to a CSP to offer services, potential customers can access the benefits of SD-WAN without having to put together an entire team in-house just to manage the system. It’s one of cloud services’ great benefits, and putting it to work with SD-WAN can open up a whole new line of business.
When You’re Ready to Put SD-WAN to Work
SD-WAN has a great potential for businesses, and CSPs who’d like to offer it will need the right kind of SD-WAN provider. If you’re ready to put SD-WAN to work, just get in touch with us at Innovative Business Solutions. As a cable and hosted voice master agent, we have direct partnership arrangements with a wide range of providers, and can help you develop your ability to sell services with new expertise. Drop us a line and let us help you distinguish yourself in the field.