co-authored by Jed Kenzy, President, Innovative Business Solutions and Rob Shelby, Senior Director, Channel Sales
Agents looking for big sales opportunities should look to RingCentral’s Channel Harmony™ partner program to guarantee more sales. While this partner program is different from those we are used to in the Channel – and you may be skeptical – it has proven to be highly successful. Read on to discover how it works, how it helps businesses grow, and how you can use it to outsell your competition.
How Does It Work?
Channel Harmony is a partner program offered by RingCentral that provides the agent community a well-versed, tenured, direct sales force. RingCentral’s team of subject matter experts (SMEs) understands the UCaaS space and comes with immense resources. The SMEs can visit with particular prospects and run the sales cycle. What’s more, instead of relying on partners to sell, partners just bring the leads and let RingCentral’s team of experts handle the rest.
The program’s army of experts has continuously helped partners outsell competition 15 to 1. Because of Channel Harmony, RingCentral’s partners currently have close rates of sales in the 40% range.
Benefits of Using RingCentral’s Channel Harmony
Research and analysis firm Baird recently surveyed a range of channel partners who participate in UC sales. Did you know that every partner surveyed that expects their UCaaS business to grow is leading with RingCentral first? If you’re not doing this, you’re missing out.
Partners who believe that their value prop will decline by only offering RingCentral to their customers through Channel Harmony are misled. Of course, partners are used to offering multiple options to customers, but they are simply viewing the benefits of the program from the wrong vantage point. The reality is, Channel Harmony allows partners to approach a customer and get SMEs on the phone that will deliver the extra layer of attention, guidance, and assurance the customer needs.
Summoning the help of SMEs will not only help you sell deals but will also help reassure your customers that their technologies work and that they’re taking advantage of all the features and benefits offered to them.
So why not stop fighting the machine and start using it?
Ready to Implement Channel Harmony?
If you’re ready to partner with RingCentral’s Channel Harmony to generate more leads and more sales, contact Innovative to get more information. Don’t miss out on the opportunity to grow your business and outsell your competition.