I attended the RingCentral Advisory Board meeting in Vancouver in July, and had a few takeaways that are relevant to partners and the channel as a whole. Namely, that modern workforce needs are changing, and hosted applications are helping to solve those problems. The companies that are charging forward with hosted innovation are the ones that are seeing success because they are listening to the demands of the evolving workforce.
Out with the Old, in with the New
As people sunset out of the workforce, younger, more technical people are coming in. These folks have been raised in an era of communication unlike any generation before: iPhones from high school if not earlier and everything in real time. They want to get in touch with others at any given moment, and expect to whenever they need to. Because of this shift in communication lifestyle, the requirements around speed of information are creating new expectations.
Businesses that embrace this new need for instant communication and collaboration are ahead of the game. For example, while RingCentral was born in the cloud, and launched in order to solve problems with cloud communications, the company keeps adding to its portfolio to make sure it stays abreast of the market needs.
Out of the box, a hosted voice company’s solution pretty much solves the problems you have in a growing and changing workforce. For example, RingCentral’s Glip is a collaboration tool in an IM feature combined with file-sharing, all in an application-based format. More businesses need to take advantage of that. As a growing company ourselves, Innovative Business Solutions is constantly looking for easier ways to collaborate and work together internally and with our partners. The organizations cognizant of this need are the ones moving full steam ahead.
As the world changes, we need to be prepared to adjust to different needs in the market, of end users, and of our partners. Talk to us today to learn how to better keep up with the shifting face of the channel, and to gain both technology and sales expertise.