Offering hosted PBX for small businesses can be a great way to set up new and valuable partnerships that can last for years. With small business, this only improves, as you can be there when the small business makes its step to medium and beyond. Yet trying to get these business owners and decision-makers interested in hosted PBX can be a challenge. As ever, it’s all in understanding the value proposition, and working to make it clear that these PBX services are worth more to small businesses than the cash they’re holding instead.
What is the Value in Hosted PBX for Small Businesses?
Minimal investment. Costs are commonly a concern for small businesses, who often don’t have much in the way of resources. With hosted PBX, however, resources become much less of a concern. Initial expenses are minimal, and will commonly resulted to handset purchases for those who don’t already have such tools in place or don’t just use it with a computer. The costs of hosted PBX are generally fixed monthly costs, so this isn’t about a big new installation purchase, but rather one more monthly bill on par with an electric bill.
Cost savings. Depending on what kind of hosted PBX services are offered, small businesses can potentially take advantage of unlimited free calls to a variety of locations throughout the planet. Many small businesses might be satisfied with unlimited free local calls, or even long distance within the US, but the range of options for customers here certainly can’t hurt. While there’s that monthly bill to consider for the services, the end result could be substantial savings, and small businesses like cost savings.
Improved call quality. Some may be hesitant about using an internet-based service for phone calls, remembering the early era where call quality suffered. This is actually still an issue, but it depends on the provider. A provider that can offer a data connection as well, for example, will tend to offer better results; the PBX system is kept on the data network, which means a setup that can reduce issues of latency and jitter. Understanding the biggest potential issues to call quality in hosted PBX often leads to their reduction and better quality operations for the end user.
Local number options. A hosted PBX can allow users to establish a local number in a wide range of cities, including ones in which they have no physical presence. A local number makes calls feel more trustworthy, a point that’s particularly true when customers are calling in. Customers like the notion they’re “keeping their business local,” and though you may well be on the other side of the country, the local number option hosted PBX can offer makes this all the more plausible.
Scalability. Small businesses are hard-pressed to resist the scalability advance. After all, very few small businesses don’t at least consider expanding to become larger businesses, and when that time comes, hosted PBX can expand with them. Even if the business in question doesn’t have its eye on a Fortune 500 slot, it still has applications. Many businesses have a “busy season,” for example, whether it’s the Christmas rush or the pre-tax-season burst or anything similar. Hosted PBX can be expanded to meet a company’s short-term needs as well as its long-term, and then can be altered accordingly once temporary conditions have passed.
Maintenance is someone else’s problem. The idea of going to a computer-based phone service might intimidate small businesses out there, but this is less an issue than they may ever think. Since it’s hosted PBX we’re talking about, the servers and similar systems are kept at the service provider’s location. Maintenance, upgrades, even keeping the system current is all the problem of the service provider. Better yet, the service provider has a vested interest in making sure everything runs as it should to the best of its ability. In some cases, the service provider may offer a service-level agreement (SLA) that defines the exact amount of time the system should be available, complete with prescribed remedies for failing to meet these terms. That can include money back or pro-rated future purchases. Even without a codified SLA, the provider still must ensure quality service to avoid losing business to other providers.
How to Best Start Offering Hosted PBX for Small Businesses
If you’re ready to start offering hosted PBX for small businesses, then you’ll need to start by finding the best in services in this market. Start your search by reaching out to us at Innovative Business Solutions. We already work with over 700 partners in a range of industries throughout the United States, so we’re here for you and your small business customers. Plus, we offer post-sale support that can be customized to your needs.