Internet users in the United States and Canada, where the connection is more reliable than most of the world, should be experiencing seamless connectivity. According to a recent study by Akamai conducted in 2014, about half of users in these countries still experience packet loss. This results in low-quality connections, and anything approaching 1% of packet loss is considered significant.
Since 2014, there have been important advances in connectivity, like software-defined wide area networking (SD-WAN), content delivery networks and more fiber, among others. While Internet connections are better, packet loss still reaches .4%, which can equate to lost opportunities for enterprises.
Consumers visiting a website will abandon it if it takes too long to load, so enterprises are motivated to better understand the factors that impact Internet connection speed. In fact, 40% of visitors will give up after only three seconds of waiting for a website to load.
While a page that won’t load frustrates consumers, a slow Internet connection can cause serious problems for an enterprise relying on online sales. Here are the top five common network latency culprits:
Distance: Distance is a common culprit in Internet delays. The farther the distance, the more network nodes or hop locations the data has to travel, which slows down the speed of a data transfer. This is sometimes called latency or PING time, with higher PING times in the 150-250 ms resulting in a poor connection quality.
Payload application size: This includes the collection of packets that has user data and control information, and it is transported to carry the application. A video or other large file leads to a bigger payload application size and can also cause latency. Some networks allow for the breaking up of bigger payloads to ease data transfer.
Jitter: This refers to the variation in the delays of how a packet is received. The sending side delivers the packets in evenly-spaced delays, but congestion in the network lines can cause variations in those delays. Jitter can be exceptionally problematic with voice data transfers and other transmissions where it’s important to receive the packets in the correct order.
Network-to-network connection points: The more network nodes, the slower the data will come through. Whether it’s because of distance or a high concentration of nodes, the result is increased latency.
Content format: Depending on whether the content is streaming, static or dynamic, it can significantly impact the speed at which the data arrives. Static content like text and even logos change more rarely, but dynamic content and particularly streaming content requires rapid changes that aren’t as easily cached.
With direct partnerships with the top cable companies, hosted voice companies, CLECs, and ILECs, Innovative Business Solutions has the resources you need to build an efficient telecom practice. Contact us today to talk more about options for improving connectivity speed.